Innovation thrives when we challenge the status quo. Yet too often, executives—and their teams—remain tethered to old routines, missing opportunities to evolve. As executive assistants [EAs], we hold a unique vantage point, seeing inefficiencies others overlook and having the insight to introduce transformative ideas. However, the real challenge isn’t technology; it’s shifting the mindset to embrace these changes.
The rise of AI has ushered in a more inclusive workforce—one where value is tied not to titles or hierarchies but to contributions. Top executives can no longer ignore the brilliance within their teams. And while recognition for some takes the scenic route, everyone’s impact is undeniable.
It’s time to reimagine a blueprint that aligns with the ecosystem—a personal and professional commitment to leadership, innovation, and empowerment. We are all problem-solvers, but not everyone can bridge the gap between vision and execution. By focusing on clarity, curiosity, and creativity, we can redefine the path forward—not just for ourselves but for the teams and leaders we support.
the core of influence
Here are ways to rethink your approach and align it with the transformative times we’re in:
Empowerment and Growth: Focus on unlocking potential—not just in workflows but in the people and teams we work with every day. Modernize processes and build practices that are both effective and sustainable.
Innovation and Strategy: By using tools like AI, Microsoft Office Copilot, and collaborative platforms, we can turn complexity into simplicity. Our work should aim to reduce stress, boost confidence, and create space for innovation.
Curiosity and Clarity: Challenge outdated norms by rethinking the “why” and “how” of processes to uncover better, more effective approaches.
Healthy balance: Advocate for mental health, sustainable growth, and balance—for yourself and your teams.
Forward-Thinking Leadership: Lead at the crossroads of operational excellence and corporate wellness, tapping into a strategic mindset to inspire purposeful action—everyone’s journey matters.
breaking the cycle of bias
It’s no secret that workplace biases can undervalue roles seen as “support.” But we all know that our collective contributions go far beyond back-office and administrative tasks. To ride the wave, we must recognize systemic barriers, tackle them head-on, and amplify our voices.
Outdated Perceptions: Job descriptions and traditional views often fail to capture the insight we all bring, leaving impactful ideas overlooked.
Hierarchy Bias: People often assume that titles equate to expertise. This bias can mean ideas from lower levels of the org chart don’t get the attention they deserve.
Lack of Visibility: Administration, knowledge workers, and support staff often operate behind the scenes, which means their contributions aren’t always seen—or credited—in the way they should be.
shifting the sails
To disrupt the waters and ride the wave of transformation, explore these thought-provoking areas:
Document: Don’t let your contributions go unnoticed. Document your work, follow up on ideas, and find ways to highlight your impact. For example: “I’m thrilled to see the team running with this idea—it was something I raised in our earlier meeting.”
Encourage Leaders to Be Allies: Executives need to actively credit everyone for their work, creating a culture that values and amplifies contributions at every level.
Shift the Narrative: Advocate for a new understanding of roles across the organization—not as background players but as partners critical to execution and innovation. We often say ‘it takes a village,’ yet true equality at the table is lost when leadership fails to actively recognize everyone as equal contributors.
start somewhere
Transformation is happening—driven by digital innovation, inclusivity, and a new understanding of what makes organizations thrive. EAs are at the heart of this change. Our ability to identify inefficiencies, create solutions, and lead with intention makes us invaluable.
Take hold of this moment to break the cycle, rewrite the script, and step fully into a position of influence. Keep showing up. Keep speaking up. The tide is turning, and your contributions will not only ride the wave but also swim with the sharks to protect the minnows who are finding their way.
